client: pds financial corp. goal: increase market awareness and generate inquiries background: pds refurbishes and remarkets gaming equipment. Their products are often bundled as a component of a comprehensive equipment solution, and many of their customers utilize leasing options offered by the company.Their target market is cost-conscious gaming management. The market is dominated by OEM’s who offer financing packages (including leasing) on new equipment. As a remanufacturer, PDS products are very cost-efficient. Competitor's ads show product beauty shots and tout product features. specifics: a series of print ads was created to appear in trade magazines aimed at gaming management. The visuals were designed to stand out amongst a field of competing ads and editorial content that usually pictures product and technology visuals. The copy was crafted to drive home the cost-efficiency message. results: high recall ratings, greatly increased client awareness and increased inquiries.
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